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Based on authentic reviews and opinions shared on Tripadvisor platform over the year 2023, Hoi An is among the 25 most loved destinations in the world along with Ho Chi Minh city at the eleventh, and Chiang Mai at the fifth.

“Travelers’ Choice Best of the Best award winners are among the top 1% of listings on Tripadvisor”, according to the Tripadvisor awards policy, has emphasized on the very best quality and captivating experience that Hoi An Ancient Town has brought to its tourists and visitors.

Travel Off Path, a world-leading travel website from America, has also featured Hoi An in its most popular destinations in 2024 with the flattering praise for this well-preserved old town that reflects a perfect harmony of French-Chinese influences and Vietnamese culture.

Hoi An is located in Quang Nam, the Southern Central province of Vietnam, it only takes a 40-minute ride from Da Nang to this yellow beautiful town by car. 

With the international elements and the indigenous culture of Vietnamese people, Hoi An is special in its own way. In the 15th-19th centuries, Hoi An had attained foreign cultures mostly from European, Chinese, and Japanese merchants, which have been demonstrated delicately by the ancient temples, yellow walls, colorful lanterns, Japanese bridge, etc. Just by walking or cycling down the Old Town in the daytime, you can experience famous Vietnamese cuisine such as Cao Lau, My Quang, or Com Ga, surrounded by warm-hearted and friendly people. 

Hoi An used to be one of the most heavy trading ports in Southeast Asia, nowadays, travelers can enjoy floating themselves along the Hoai river, especially when the whole town is illuminated by thousands of lanterns and flower lights at nighttime.

In recent years, Hoi An has often been ranked by reputable travel sites as one of the most desirable attractions in the world, contributing to helping this ancient city attract millions of international visitors each year.