The trend of green tourism, combining cultural research or music events is assessed to help the Vietnamese tourism industry develop.

The representative of Southeast Asia's leading tourism platform also pointed out the trends that are and continue to "shape the Vietnamese tourism market" in the next year. Mr Caesar said these predictions are based on the database and user experience on the app.

Tourism associated with events and music nights is one of the outstanding trends in recent times. Group concerts Blackpink in Hanoi "is a good example." The event attracted twice as many bookings on Traveloka App compared to a week before the event. Blackpink's two concerts not only attracted visitors from other provinces and cities in Vietnam but also attracted visitors from Asian countries.

According to estimates of the Hanoi Department of Tourism, during BlackPink's two concert nights, the total number of tourists to Hanoi is more than 170,000, tourism revenue reached more than 600 billion VND. The number of flight bookings to Hanoi at that time increased 10 times.

Photo: VnExpress.vn

The trend of sustainable tourism is also on the rise, which is considered a positive tourism trend. Traveloka's data shows a noticeable shift in travelers' preferences. "Young travelers tend to minimize their impact on the environment, looking for green experiences and places to stay during their trip," Caesar said.

Destinations such as Ninh Binh, Hoi An have seen a significant increase in searches and bookings. These spots are popular for their natural beauty, preserved cultural heritage, eco-friendly accommodation, and engaging experiences with local people. The accommodation demand of visitors to Ninh Binh in the first half of 2023 has spiked by more than 80% compared to 2022.

Tourism associated with cultural exploration is also a central trend in Vietnam. Vietnam's Ministry of Culture and Sports has initiated a project to build a national tourism brand for culture. Specific objectives in the Vietnam Strategy for the Development of Cultural Industries to 2020, with a vision to 2030, determine that cultural tourism development accounts for 10-15% of the US$8 billion in total tourism revenue and strives to 2030, accounting for 15-20% of the US$40 billion in total tourism revenue.

According to the analysis of user data, destinations including Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Da Lat, Nha Trang and Hue are visited by many tourists to explore local culture.

Mr Caesar Indra said the platform is also focusing on "enriching destination information" for visitors to learn more deeply about the culture where they travel. For example, when visitors search for the keyword "Phu Quoc" on the application, they can view information about cultural heritages, synthesize appropriate tourism experience activities, and promote cultural understanding right from the local scope.

Source: vnexpress.net